Tokyo 2020
Limited Edition

Design a limited-edition sneaker for the Tokyo 2020 Olympic Games. What an exciting design project! The subject required us to use Japanese culture and Olympic spirit as inspiration to design a complete set of brand promotion products, including logo design, shoe pattern design, advertising motion graphic design and online APP UI/UX design.
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Zen took the Japanese koi and Japanese Buddhist Zen culture as inspiration to express the unique tranquillity and tenacity of Japanese culture while also conforming to the self-challenge in the Olympic spirit.